CAP-ACADIE, NB, January 16, 2025 – The recent debate surrounding French-language service in the region has attracted a great deal of public and media attention in recent days. The Cap-Acadie Chamber of Commerce would like to clarify the facts and offer some enlightening perspectives on this issue.
Nearly 5% of businesses in the Cap-Acadie region are unable to offer bilingual service or, at the very least, service in French. This percentage, which has remained stable over the past five years, shows that French still holds a strong place in the local business community.
However, it’s important to remember that businesses are facing increasing challenges related to labour shortages, particularly in specific sectors such as retail and food service. With Canadian labour in short supply for these jobs, and in order to maintain business operations, some employers are having to hire English-speaking and even international workers, essential to the smooth running of the regional economy.
CAFi, an active member of the Chamber, plays a crucial role in supporting immigrant families in the region. Although this organization offers French conversation circles to promote integration, it is not a language school. For its part, the Cap-Acadie Chamber of Commerce reiterates that it has no mandate to impose practices or measures on its members. Its role is to defend their interests and propose systemic solutions to the challenges they face. The Regional Town fo Cap-Acadie is well aware of these initiatives, which contribute to inclusion and community development.
Being proactive, since the labour shortage crisis, the Chamber has been lobbying for a reform of the employment insurance system to allow seasonal workers to hold a secondary job during the off-season, without compromising their main job. These adjustments would allow greater flexibility, increased income for workers and stability for seasonal jobs. However, greater collaboration with the federal government remains essential to move this issue forward.
“It’s crucial to adapt and modernize the employment insurance system to today’s realities. By offering seasonal workers the chance to explore complementary employment opportunities, we promote their professional development while supporting local employers in their quest for skilled labor, but especially in French,” says Anthony Azard, Chief Executive Officer of the Cap-Acadie Chamber of Commerce.
Finally, the linguistic issue goes beyond mere words. It requires concrete action to maximize local human resources and enhance the value of French-speaking workers. The Cap-Acadie Chamber of Commerce will be making employment insurance reform its battle-horse in 2025 as a demand at the federal level.
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ABOUT – In operation since 1994, the Cap-Acadie Chamber of Commerce is a nationally accredited chamber by the Chamber Accreditation Council of Canada, meeting the highest standards of governance and management. Its mission is to stimulate a unified network of dynamic, diversified members by offering them opportunities to acquire the tools they need to succeed. With nearly 200 members, the Cap-Acadie Chamber of Commerce promotes the economic development and growth of its member businesses. It offers varied programming and a full range of advocacy services for members.
